Media Strategy & Buying
Your Ad Budget, Placed Where It Actually Wins
Great creative dies in the wrong time slot. Group Matrix negotiates, places, traffics, and audits every dollar of your media spend, backed by 15+ year relationships with stations and media groups across more than 50 markets.
Get a Free Market AnalysisRelationships Are the Rate Card
Media pricing isn't fixed. It's negotiated. Our buyers spent decades on the station side before joining Group Matrix, and our long-standing partnerships mean we know what inventory is really worth in every market we serve.
Strategy Before Spend
Every engagement starts with a market analysis: who's spending what, where the audience actually is, and where attention is underpriced. Then we build a plan around your goals and budget, whether that's dominating a metro TV market or making a focused regional buy work harder than a competitor's bigger budget.
What's Included
- Market and competitor spend analysis
- Media plan built around your budget and goals
- Rate negotiation and placement
- TV, cable, streaming, radio, outdoor, and print
- Trafficking and flight management
- Invoice auditing and transparent reporting
Frequently Asked Questions
Why not just buy our ad time directly from the stations?
Stations quote firms retail rates. After decades of buying across 50+ markets, our relationships and volume get placements and pricing that individual firms can't access, and we audit every invoice so you pay for exactly what ran.
What media do you buy beyond TV?
Cable, streaming and connected TV, radio, billboards, transit, and print. We recommend the mix your specific market rewards, not the mix that's easiest to sell.
How do you measure whether the spend is working?
We report in terms that matter to a law firm: calls and case volume against your baseline. If a placement isn't producing, we move the money.
Do you work with firms outside of personal injury?
Personal injury is our specialty, but our media buying and production capabilities serve firms and businesses of all sizes. If you're not sure whether we're the right fit, the free market analysis will tell you honestly.
Ready to See What Your Market Is Missing?
Start with a free market analysis: real data on your competitors' spend and where the opportunity is.
Get Started →