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Video & TV Production

TV Commercials That Turn Attorneys Into Local Celebrities

For over five decades, Group Matrix has written, shot, and produced the spots behind some of America's most recognized personal injury firms. Every frame is made in-house by our own crew. No subcontractors, no stock footage.

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Why Video Is Still the Engine of Legal Marketing

When someone gets hurt, they call the lawyer they already know. Television and video are how firms become that name, the face people recognize before they ever need one. Our founder put it simply: the judge and jury don't have a remote control, but the people watching your commercials do. We make spots people don't skip.

One Team From Script to Screen

Most agencies outsource production and mark it up. At Group Matrix, the writers, directors, videographers, and editors all work under one roof, led by a production team that has been doing this since attorney advertising became legal in 1977. That means faster turnarounds, consistent quality, and a crew that knows exactly what makes a legal spot convert.

What's Included

  • Creative concept and scriptwriting
  • Casting, location scouting, and shoot planning
  • Full production crew and equipment
  • Editing, color, motion graphics, and sound
  • Broadcast-ready delivery to every station
  • Web and social cuts from the same shoot

Frequently Asked Questions

Do you handle everything, or do we need our own production company?

Everything is in-house: concept, scriptwriting, casting, filming, editing, and delivery to stations. You show up, we handle the rest. Most attorneys are surprised how little of their time a shoot actually takes.

Can one shoot cover TV, web, and social media?

Yes. We plan every shoot to produce broadcast spots plus web and social cuts, so one production day feeds your entire media presence for months.

We're a smaller firm. Is TV-quality video out of reach?

No. We build production plans around your budget and market. A well-made spot in a mid-size market often outperforms a bigger budget spent badly, and we'll show you the math before you commit.

How fast can we be on air?

A typical campaign goes from strategy call to on-air in weeks, not months. Script, shoot, edit, and placement are all one team, so nothing waits in another vendor's queue.

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